The Soares dos Reis National Museum is taking part for the first time in Museum Week, an initiative launched by the Culture For Causes Network, a French non-profit organisation, with the aim of promoting museums and cultural institutions around the world.
In the 2024 edition, participants are invited to share, from 3 to 9 June, content on their social networks under the theme ‘Nature and Culture’ and aligned with the daily sub-themes and hastags proposed by the organisation.
Joining this informal network of museums and cultural institutions, which around the world will reinforce the importance of valuing cultural heritage, the Soares dos Reis National Museum will share content on its Instagram account related not only to the June programme – associating the opening of the temporary exhibition ‘Centro de Arte Contemporânea – Making Art Democratic’ and the commented session of the object of the month with Museum Week 2024 – but also with artworks and objects from its collection, projecting the Museum’s activity internationally.
The planned calendar of talks includes sub-themes related to the backstage of cultural spaces, biodiversity, selfies in nature, water and green spaces in cities.
MuseumWeek was launched for the first time in 2014 and has been held every year since with the institutional support of UNESCO. In last year’s edition, the content posted on social media led to the collective sharing of around 77,000 hastags, with a very high global reach, especially in countries like France and the United States of America.